Website Evaluation
Phase 1: Brand Review
The following is a review of NCC’s current website styles in comparison to the 2025 NCC BRAND GUIDELINES.
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Typography
CURRENT WEBSITE TYPOGRAPHY
Heading 1
Font: Proxima Sera, Size: 64px, Appearance: Regular, Line Height: 1.1, Letter Spacing: -.064
Heading 2
Font: Proxima Sera, Size: 46px, Appearance: Regular, Line Height: 1.3, Letter Spacing: -0.48
Heading 3
Font: Proxima Sera, Size: 36px, Appearance: Regular, Line Height: 1.3, Letter Spacing: -0.38
Heading 4
Font: Proxima Nova, Size: 34px, Appearance: Regular, Line Height: 1.3, Letter Spacing: -.036
Heading 5
Font: Proxima Sera, Size: 30px, Appearance: Regular, Line Height: 1.2, Letter Spacing: N/A
Heading 6
Font: Proxima Nova, Size: 13px, Appearance: Bold Line Height: 1.5, Letter Spacing: 0.84, Letter Case: All Caps
PARAGRAPH TEXT
Font: Proxima Nova, Size: 16px Appearance: Regular, Line Height: 1.6, Letter Spacing: N/A
SAMPLE PARAGRAPH TEXT
This is sample paragraph text. Here are samples of bold, italic, underlined, linked, highlighted, strikethrough, subscript and superscript text. Text can be marked with a footnote1 which will be added at the bottom of the page.
< DISCOVER
Core Convictions
The church ought to be the most creative place on the planet.
We’re interdenominational in makeup, with lots of people from lots of church or non-church backgrounds. We’re orthodox in faith but a little unorthodox in practice. Our calling is to bless the Lord, bless the city, and bless the nations.
How can we help you get connected?
CONNECTIONS HUB >
WELCOME
CURRENT BRAND TYPOGRAPHY
Heading 1
Font: Proxima Sera, Size: 64px, Appearance: Regular, Line Height: 1px, Letter Spacing: -0.58
Heading 2
Font: Proxima Sera, Size: 36px, Appearance: Regular, Line Height: 1.2, Letter Spacing: -0.5
Heading 3
Font: Proxima Sera, Size: 30px, Appearance: Regular, Line Height: 1.2px, Letter Spacing: 0
Heading 4
Font: Proxima Sera, Size: 26px, Appearance: Regular, Line Height: 1.2px, Letter Spacing: 0
Heading 5
Font: Proxima Sera, Size: 20px, Appearance: Regular, Line Height: 1.2px, Letter Spacing: 0
LABELS/LINKS/BREADCRUMBS
Font: Proxima Nova, Size: 16px, Appearance: Regular, Line Height: 1.5px, Letter Spacing: N/A
PARAGRAPH TEXT
Font: Proxima Nova, Size: 16px, Appearance: Regular, Line Height: 1.5px, Letter Spacing: N/A
SAMPLE PARAGRAPH TEXT
This is sample paragraph text. Here are samples of bold, italic, underlined, linked, highlighted , strikethrough, subscript and superscript text. Text can be marked with a footnote1 which will be added at the bottom of the page.
< DISCOVER
Core Convictions
The church ought to be the most creative place on the planet.
We’re interdenominational in makeup, with lots of people from lots of church or non-church backgrounds. We’re orthodox in faith but a little unorthodox in practice. Our calling is to bless the Lord, bless the city, and bless the nations.
How can we help you get connected?
CONNECTIONS HUB >
WELCOME
PROXIMA NOVA TYPOGRAPHY
Heading 1
Font: Proxima Sera, Size: 64px, Appearance: Regular, Line Height: 1px, Letter Spacing: -0.58
Heading 2
Font: Proxima Sera, Size: 36px, Appearance: Regular, Line Height: 1.2, Letter Spacing: -0.5
Heading 3
Font: Proxima Sera, Size: 36px, Appearance: Regular, Line Height: 1.2px, Letter Spacing: 0
Heading 4
Font: Proxima Sera, Size: 26px, Appearance: Regular, Line Height: 1.2px, Letter Spacing: 0
Heading 5
Font: Proxima Sera, Size: 26px, Appearance: Regular, Line Height: 1.2px, Letter Spacing: 0
LABELS/LINKS/BREADCRUMBS
Font: Proxima Nova, Size: 16px, Appearance: Regular, Line Height: 1.5px, Letter Spacing: N/A
PARAGRAPH TEXT
Font: Proxima Nova, Size: 16px, Appearance: Regular, Line Height: 1.5px, Letter Spacing: N/A
SAMPLE PARAGRAPH TEXT
This is sample paragraph text. Here are samples of bold, italic, underlined, linked, highlighted , strikethrough, subscript and superscript text. Text can be marked with a footnote1 which will be added at the bottom of the page.
< DISCOVER
Core Convictions
The church ought to be the most creative place on the planet.
We’re interdenominational in makeup, with lots of people from lots of church or non-church backgrounds. We’re orthodox in faith but a little unorthodox in practice. Our calling is to bless the Lord, bless the city, and bless the nations.
How can we help you get connected?
CONNECTIONS HUB >
WELCOME
Color
CURRENT website COLORS
BLUE #142C52
BROWN #9F6E4A
CREAM #FEF8F1
GREEN #8BA1A1
DARK BLUE #0F213D
LIGHT GRAY #D9D9D9
current BRAND COLORS
BLUE #142C52
GOLD #B2863F
CREAM #FEF8F1
MINT #A7BEB6
COFFEE #732C02
BLUE GREY #B4BFC6
ADDITIONAL BRAND COLORS
DARK BLUE #7A87AC
CREAM #F2D0A7
COPPER #BF7E45
CYAN BLUE #0EA6E2
SEA BLUE #A2D1D7
Current Brand Guide Color Pairings
Current Brand Implementation
SERMON SERIES
EVENTS
NEWSLETTER
APP
YOUTUBE
Brand Voice & Tone
Reference Links
- NCC’s Brand Guidelines – NCC’s key resource for all things brand related.
- AP Stylebook – NCC’s source for grammar and language.
- AGTS D. Min Writing Style Guide – NCC’s secondary source for grammar and language.
- AP Capitalization tool – Online tool to provide automatic AP standard title capitalization.
NCC Standardizations
Formal Pastor Titles
- Dr. Mark Batterson, Lead Visionary
- Pastor Joel Schmidgall, Lead Pastor
- Pastor Nina Schmidgall, Executive Director, Dream Collective
- Pastor Heather Zempel, Executive Pastor
- Dr. Dick Foth, NCC Teaching Team
- Pastor Robb Schmidgall, Online Pastor
Informal Pastor Titles
- Pastor Mark
- Pastor Joel
- Pastor Nina
- Pastor Heather
- Dr. Foth
- Pastor Robb
NCC Standardizations
- coffeehouse vs. coffee house
- childcare vs. child care
- 700 M Street SE vs. 700 M ST SE vs. 700 M St SE
- March 5 – April 17 vs. March 5-April 7 vs. Mar 5 – Apr 17
- 7am vs. 7:00am vs. 7 am vs. 7:00 am
- Hi vs. Hey
- Friends vs. Family vs. NCCers